Deanna Matyskiel

For Graduation, it’s all about remembering the big day. For this campaign, I art directed, styled and managed custom photography for Walgreens Photo. As lead designer, I created seasonal pages for site and mobile.

Photography: Becky Freeman
Copy: Suki Lanh

Designed seasonal pages for site and mobile. Incorporated elements from Valentine’s Day toolkit into the creative, to achieve a consistent look & feel.

Designed seasonal pages for site and mobile.

To inspire shoppers to create and to boost sales, I re-imagined the current Walgreens photo books site. I created concepts for a new look & feel, competitor research, wireframes and photography.

Ace Hardware’s customer loyalty program, Ace Rewards was due for a refresh. As lead Senior Designer, I designed the visual approach and produced the creative assets. Logo lockups, style guide, look & feel, print campaign, digital and in-store signage. This creative lived on Acehardware.com and in-store nationwide.

Designed series of seasonal gift cards.

Illustration for seasonal stationery.

Logo, illustration and packaging for Chicago-based granola company,
Victory Dance Foods / @victorydancefoods

Print and Digital for themomproject.com

General Growth Properties (GGP) wanted to give shoppers a convenient way to purchase a mall gift card. Art directed look & feel for national gift card launch. Created marketing assets including visual identity, in-store retail design, print, digital and gift card kiosks. This campaign lived across 100 shopping centers nationwide.

Packaging and logo design for vintage-inspired bakeshop in historic Geneva, Illinois

photography: Jennifer Kaye Photography 

Print campaign work for Ace Hardware.

As lead designer, I created look & feel for Ace Hardware’s social posts. This campaign lived across social channels including Facebook, Pinterest, and Instagram.

Email, social, print and digital banners for Chicago-based wedding photography studio.

Print, social, digital and emails for Chicago-based wedding photography company.

Let the wedding adventures begin! Art directed, styled and managed custom photography for Walgreens Photo. Designed seasonal pages for site and mobile. Collaborated with copywriter to create updated look & feel on site.

Photography: Kip Swehla
Copy: Suki Lanh