Fresh Thyme Market - Homepage Redesign
In 2024, I was tasked with leading re-design for Fresh Thyme Market’s site. Over the course of 3 months, we improved the customer experience by creating new navigation, assets, copy and imagery. My role was to design the page, create custom icons, art direct photography, partner with merchandising, and copy writer in bringing this to life. We created a seamless, intuitive, and engaging user experience across all devices. Additionally, we increased brand awareness, improved site navigation and visuals to drive clicks and conversion.
Fresh Thyme Market Homepage Redesign
Illustration and icon design for Fresh Thyme’s loyalty and pickup
Art direction custom photography for site hero