Brief
As summer shopping habits shift toward lighter meals, seasonal produce, and casual gatherings, the Summer Pass campaign was designed to spotlight convenience, value, and seasonal favorites throughout Fresh Thyme’s final promotional cycle of the season.
Execution
For the execution of Summer Pass, the creative direction incorporated Fresh Thyme’s loyalty brand colors and playful visual style to capture the energy of summer. Bold typography, vibrant graphics, and high-impact layouts were used to create an eye-catching campaign that encouraged customers to engage with five weeks of summer deals across both digital and in-store touchpoints.
The design needed to be fully scalable, ensuring smooth execution across a range of in-store and digital formats.
