Led the design and development of an email series supporting the launch of Fresh Thyme Market’s loyalty program. Crafted a cohesive customer journey that guided subscribers through key program details while reinforcing brand voice. Balanced clear, accessible messaging with engaging content to educate customers on benefits, drive sign-ups, and build ongoing brand awareness. Collaborated across teams to ensure consistency in visual design, tone, and timing, resulting in a streamlined and customer-focused experience.
